Privacy Policy

1 Information We Collect

We may collect information directly from you, automatically through your use of the Services, and from third-party providers.

A. Information You Provide

Depending on how you use Honey Inc., we may collect:

• Display name or profile name (for example, from Apple or Google sign-in, or a name you choose where available)
• Email address (if provided by you or your sign-in provider; Apple may provide a private relay address)
• Account and authentication information (managed through Firebase Authentication; we do not receive your Apple or Google password)
• Guest play: if you use Guest mode, we create an anonymous account identifier without requiring an email or name
• Referral or invite codes you voluntarily enter
• Customer support communications (including information you send when contacting us for help)
• Survey responses and feedback you choose to submit
• User-generated content you submit through the Services (where such features are offered)
• Information you provide when participating in promotions, contests, or events
• Purchase-related information necessary to deliver in-app content (processed largely by app stores; see Section 4)

B. Information Collected Automatically

When you use our Services, we may automatically collect:

Device Information

• Device model and manufacturer
• Operating system and version
• Device language and region settings
• Mobile network information (where available)
• IP address (received when your device connects to our servers or advertising partners)
• Platform (iOS or Android)

Identifiers

• Firebase user ID (including anonymous IDs for Guest accounts)
• App instance and session identifiers used by our service providers
• Advertising identifiers (such as IDFA on iOS or GAID on Android), where available and permitted by your device settings and applicable law

Gameplay Information

• Game progress, buildings, bees, vehicles, research, and other in-game state
• In-game currency and resources (including cash, farm value, Honeycombs, Royal Jelly, and related balances)
• Achievements, prestige or reincarnation data, and progression history
• Session duration and play time
• In-app purchases and virtual item transactions (see Section 4)
• Interaction with game features (including ads, referrals, mail, and rewards)
• Preferences and settings (such as audio volume and performance options)

Storage on Your Device

• We store game save data and certain preferences locally on your device (for example, using on-device storage such as AsyncStorage) so the game can run and remember your progress.

Cloud Data (Linked Accounts)

• If you sign in with Apple or Google, we may store game saves, server-backed currency, referral data, transaction logs, and related account information in Google Firebase (Firestore and Cloud Functions).

Usage Data

• App version
• Login and activity timestamps (such as last login or last active time)
• Server and function logs related to account sync, currency validation, referrals, and ad rewards
• Diagnostic and performance information where collected by our service providers

Advertising Data

• Advertising identifiers
• Ad impressions, interactions, and completions
• Rewarded ad watch duration and reward type (logged on our servers when you complete rewarded ads)
• Campaign or attribution data from advertising partners, where applicable

C. Information from Third Parties

We may receive information from:

• Apple (Sign in with Apple): user identifier and, if you choose to share them, email and name
• Google (Sign in with Google): user identifier, email, display name, and profile photo URL if available
• Google Firebase: authentication, database, and cloud function services used to operate accounts and game data
• Google AdMob: advertising delivery and measurement
• Mobile app stores (Apple App Store, Google Play): purchase and subscription status needed to verify transactions
• Analytics and diagnostics providers we or our partners use to understand usage and improve stability
• Payment processors and platforms that handle in-app purchases on our behalf
• Social media or authentication platforms, if you choose to connect them where such options are offered

We do not control how third parties collect or use their own information. Their practices are governed by their privacy policies.

2 How We Use Your Information

We use collected information to:

Provide and Operate the Services

• Create and maintain accounts (including Guest and linked Apple/Google accounts)
• Save and restore game progress (locally and, for linked accounts, in the cloud)
• Deliver gameplay features, virtual items, and updates
• Process in-app purchases and deliver purchased content
• Operate referrals, rewards, mail, and promotional features
• Provide customer support and respond to your requests

Improve the Services

• Analyze gameplay trends and feature usage
• Fix bugs, crashes, and technical issues
• Improve game balance, performance, and features
• Develop new content and events

Personalize User Experience

• Customize gameplay and in-game experiences where appropriate
• Deliver content and offers relevant to your use of the Services

Marketing and Communications

• Send service-related notifications (including account, security, or policy updates)
• Inform users about updates, events, and new features
• Send promotional communications where permitted by law and your preferences

Advertising

• Display advertisements through partners such as Google AdMob
• Measure ad performance and grant in-game rewards for completed ads where offered

Security and Compliance

• Prevent fraud, cheating, and abuse
• Enforce our Terms of Service
• Protect users and the Services
• Comply with legal obligations

3 Legal Bases for Processing (EEA, UK, and Similar Jurisdictions)

Where applicable, we process personal information based on one or more of the following legal grounds:

• Consent
• Performance of a contract
• Compliance with legal obligations
• Legitimate interests (such as securing the Services, preventing abuse, and improving the game)
• Protection of vital interests

You may withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing before withdrawal.

4 In-App Purchases and Payment Information

Honey Inc. may offer in-app purchases and virtual currency through third-party platforms, including:

• Apple App Store
• Google Play Store
• Other authorized payment providers we may use in the future

We do not generally receive or store full payment card or bank account details. Payment processing is handled by the applicable platform or payment processor according to their privacy policies.

We may receive transaction-related information (such as purchase identifiers, product IDs, purchase time, and subscription status) necessary to verify purchases, prevent fraud, and provide purchased or unlocked content.

5 Advertising

Honey Inc. may display advertisements provided by third-party advertising partners, including Google AdMob (rewarded and interstitial formats).

Advertising partners may collect information such as:

• Advertising identifiers
• Device information
• IP address
• Usage and ad interaction information
• Approximate location derived from IP address

This information may be used to:

• Deliver and measure advertisements
• Prevent advertising fraud
• Provide personalized advertising where permitted by law and your device settings

On iOS, tracking for personalized ads may be limited unless you grant permission through Apple's App Tracking Transparency framework where we implement it. You may also limit personalized advertising through your device settings (for example, “Limit Ad Tracking” on iOS or ad personalization settings on Android).

When you complete rewarded advertisements, we may log reward details and watch duration on our servers to grant in-game benefits and maintain fair use limits.

6 Analytics

We use analytics and operational data to understand how players use the Services and to keep them running reliably. This may include:

• Device and app information
• Session and gameplay behavior
• Feature usage and progression metrics
• Crash, error, and performance data from our service providers

Primary systems involved in understanding usage today include our own server logs (Firebase Cloud Functions and Firestore), advertising partner reporting (AdMob), and analytics or diagnostics tools we enable from time to time. Analytics data helps us improve performance, functionality, security, and player experience.

7 Cookies and Similar Technologies

Honey Inc. is primarily a mobile application. We and our partners may use technologies such as:

• Software development kits (SDKs)
• Local and on-device storage
• Pixels or similar technologies in linked web pages (if any)
• Cookies, where you access web-based portions of the Services

These technologies help us:

• Operate the Services and maintain sessions
• Remember preferences and game progress
• Analyze usage and diagnose problems
• Improve functionality
• Measure advertising performance

You may manage certain tracking or advertising preferences through your device or account settings and, where applicable, in-app choices.

8 Sharing of Information

We may share information with:

Service Providers

Companies that assist us with hosting, cloud infrastructure, authentication, databases, analytics, customer support, security, payment processing, advertising, and communications. These providers process information on our behalf under contractual obligations appropriate to their role.

Key categories of providers for Honey Inc. include Google (Firebase, AdMob, Google Sign-In), Apple (Sign in with Apple), and mobile app store operators.

Business Transfers

If Honey Inc. is involved in a merger, acquisition, financing, asset sale, reorganization, or similar transaction, information may be transferred as part of that transaction, subject to applicable law.

Legal Requirements

We may disclose information when required by law or when we reasonably believe disclosure is necessary to:

• Comply with legal obligations or lawful requests
• Protect the rights, property, or safety of Honey Inc., our users, or others
• Investigate fraud, security issues, or abuse
• Enforce our agreements and policies

With Your Consent

We may share information for other purposes when you provide consent or direct us to do so.

9 International Data Transfers

Your information may be processed and stored in countries other than your country of residence, including countries where our service providers operate (for example, the United States and countries where Google cloud regions are located). Our Firebase Cloud Functions for Honey Inc. are configured in the europe-west1 region; other Firebase services may process data in additional locations according to Google's infrastructure.

Where required by law, we implement appropriate safeguards for international transfers, which may include standard contractual clauses, adequacy decisions, or other legally recognized mechanisms.

10 Data Retention

We retain personal information only for as long as necessary to:

• Provide the Services
• Fulfill the purposes described in this Policy
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain security and prevent abuse

Retention periods vary by data type. For example, account and gameplay data may be kept while your account is active; certain transaction or anti-fraud records may be retained longer where required by law or legitimate business need. Guest data stored only on your device is removed when you uninstall the app or clear app data, subject to how your device handles storage.

11 Children's Privacy

Honey Inc. is not directed toward children under the age required by applicable law in their jurisdiction without appropriate parental consent.

If we become aware that personal information has been collected from a child without required consent, we will take reasonable steps to delete the information.

Parents or guardians who believe their child has provided personal information may contact us at [email protected].

Additional Protections for Minors

Where required by applicable law:

• Personalized advertising may be disabled or limited for minors.
• Data collection may be restricted.
• Additional parental controls may be provided.

12 Your Privacy Rights

Depending on your location, you may have rights including:

To exercise these rights, contact us using the details in Section 20. We may need to verify your identity before fulfilling a request.

13 California Privacy Rights

For residents of California, applicable laws may provide additional rights regarding personal information, including rights to:

• Know what personal information is collected, used, shared, or sold
• Request deletion of personal information
• Correct inaccurate personal information
• Opt out of certain sharing for cross-context behavioral advertising, where applicable
• Limit the use of sensitive personal information where applicable

Requests may be submitted through the contact information in Section 20. We will not discriminate against you for exercising privacy rights.

14 European Economic Area, United Kingdom, and Switzerland

Individuals located in these regions may have rights under applicable privacy laws, including access, rectification, erasure, restriction, portability, objection, and the right to lodge a complaint with a supervisory authority.

Our legal bases for processing are described in Section 3. You may contact your local data protection authority if you believe your rights have been violated.

15 Security

We implement reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, disclosure, or destruction.

However, no method of electronic storage or transmission over the Internet is completely secure, and we cannot guarantee absolute security.

16 Third-Party Services

Honey Inc. may contain links to third-party websites, services, or applications, or integrate third-party sign-in, payment, or advertising services.

We are not responsible for the privacy practices of third parties. Users should review the privacy policies of those third parties before providing information to them.

17 User Account Deletion

You can permanently delete your account and all associated data at any time. Deletion is immediate and cannot be undone.

Deleting from inside the app (primary method)

Open Honey, Inc. and tap the gear icon in the bottom action bar, scroll to Account, and tap Delete Account. Review what will be removed, tap Delete Account again, then press and hold the confirm button for two seconds. Your account and data are erased immediately and the app returns to the sign-in screen. This is fully self-service and does not require contacting us.

If you no longer have the app installed

Submit a request at honeyinc.app/request-deletion.html. Requests are processed within 30 days and confirmed by email to the address you provide.

What is deleted

• Your account and its sign-in link (Apple or Google)
• Your farm progress — money, buildings, bees and vehicles
• All research and honey types you have unlocked
• Honeycombs, Royal Jellies and every boost you own
• Your leaderboard entry and your referral code
• Mail, news and notification history
• Your cloud save, and the data held on your device

What we retain

We will delete or anonymize personal information associated with your account, except where we must retain certain information for legal compliance, dispute resolution, security, anti-fraud purposes, or enforcement of our agreements. Specifically, we retain:

• A record that an account was deleted, and when. It contains no name, email or contact details, and is kept to handle disputes and prevent abuse.
• Advertising-verification records with the link to you removed, so fraudulent reward claims cannot be replayed.
• Aggregated, non-identifying analytics that were never linked to your account.

Purchases are not refunded by deleting your account, and purchase records are held by Apple or Google rather than by us — contact the relevant store to manage those.

Guest accounts

Guest progress is stored on your device and is never uploaded to a cloud save. Using Delete Local Data in Settings erases it immediately and also removes the anonymous account identifier we hold for your device. Because a guest account has no email or sign-in for us to verify against, guest deletion can only be performed from inside the app.

18 Do Not Track

Some browsers and devices provide “Do Not Track” or similar signals. Because there is no universally accepted standard for responding to these signals across all platforms, Honey Inc. may not respond to all such requests in every context. You can manage advertising and tracking preferences through your device settings as described in this Policy.

19 Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When changes are made:

• The “Last Updated” date at the top will be revised.
• Significant changes may be communicated through the Services, app store listings, or other appropriate means.

Continued use of the Services after the effective date of an updated Policy constitutes acceptance of the revised Privacy Policy, except where further consent is required by law.

20 Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at: